Package · Starter
Basic
Founders validating outbound before hiring. Founders who want to validate an outbound motion with real infrastructure before committing to a first sales hire.
What it removes
The problems this package solves
- You're improvising outbound with disconnected point tools and no analytics.
- You're not sure a repeatable motion exists before you spend on a rep.
- You have no documented playbook to hand a future hire.
What's included
Inside the Basic package
- Revenue technology stack, deployed
- IP library (~2 key structures)
- Playbook & cadences
- No dedicated rep
How it works
A four-quarter Build → Sell → Transfer arc
Revenue diagnostic, ICP, stack deployment, IP library v1, and rep onboarding. Exit gate: stack live, cadences running, rep certified.
Rep in market: meeting generation, message iteration, first closed-won, battle cards rebuilt from real objections. Exit gate: first revenue attributed.
Compound the motion — pipeline coverage to 3x, vertical decks, partner programme live, playbook hardened. Exit gate: cycle length known, forecast reliable.
Rep transitions to your payroll. Playbook, pipeline and partner relationships handed over. The technology stack continues on ARR — you own the function.
The outcome
A deployed, instrumented revenue stack and a documented starter playbook — so your first sales hire inherits a system instead of a blank page.
FAQ
Common questions
There's no dedicated rep in Basic — who runs outbound?
Basic delivers the infrastructure, IP and cadences. Founder-led or an existing team member runs the motion; upgrade to Growth when you're ready for a dedicated seller.
What is Build → Sell → Transfer?
A four-quarter arc. We build the revenue engine, prove it with real pipeline and revenue in-market, then transfer the rep, playbook and relationships to you. Each quarter has a defined exit gate.
Who owns everything at the end?
You do. The IP library, playbook, data and — where included — the rep on your payroll are yours. The technology stack continues on ARR under your ownership.
How do you price this?
Indicative pricing is calibrated against your alternative cost of hiring, not cost-plus. Final scope is confirmed on an intro call before anything starts.
Ready to talk through Basic?
Book an intro and we'll confirm scope and pricing for your stage.